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March 28, 2005



From ChurchMarketingSucks.com .... =============================================

"With the Easter weekend behind us, many pastors will be taking today off (some for the whole week) as a well-deserved break from the intensity of all things Easter. In my own church, the pastor decided to involuntarily take off before the weekend ever began as a result of his voice going out—poor guy. (I felt even more sorry for the assistant pastor who finds out he's doing all four services for one of the church's best attended events of the year!)

The one thought I kept repeating over and over in my mind the whole time I was in service yesterday was why can't we do church this way every weekend?

Why can't the praise/worship (and choir) be this lively every weekend?
Why can't kid's church always have this much to do?
Why can't we always have this many greeters to smile at me when I walk in?
Why can't the video supplements always be this relevant and engaging?
Why can't food always be a part of your church community?
Why can't the Gospel message be this clear and direct every weekend?
I wonder if the reason we can't hold on to some of the spike in Easter weekend attendance is due to this very fact. We make a decent first impression but follow it up with a more sustainable pattern in the weeks and months after Easter (of course until we ramp up again for Christmas).

While I certainly understand the uniqueness of the big three services each year (Easter, Mother's Day, Christmas), and I do realize that out-of-the-ordinary services result in out-of-the-ordinary attendance, there still seems to be a disconnect.

What did you do this weekend—that worked—that you could continue doing every weekend?

What did you do this weekend—that didn't work—that you should discontinue doing every weekend?"

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